Meet ZOHAIB SHAIKH – Senior Manager Tech at Krave Mart & few of our ROCKY project team members; Asad, Zain, Waqas, Zohaib, Ibtesam, Aaqash, Hamza Faqi & Sami.

Zohaib leading the Tech has seen it all from the scratch till the final launch of the ROCKY App! Here’s his super short take on the project;

“Using technology for social good, we created Rocky Rider App that not only optimizes delivery operations but also benefits delivery riders in terms of safety, earnings, flexibility, and work-life balance.”  

This project not only will contribute towards better customer experience with the rider front being seamless as a result of the application, but also will empower the KRAVE MART Rider Community, known as; ROCK STARS!

Vision Behind This Unique Application

It was to mitigate the pain points our riders face delivering orders everyday. 

To name a few;

• Offering a work life balance for the riders! They can choose a shift that suits their lifestyle.  
• Help riders save on petrol expense by assigning routes near to their location covering less distance, yet more orders. 
• Providing access to their performance to justify their incentives & perks. 
• Independent assessment of their performance to improve.  
• Building trust with a transparent dashboard having their day to day activities displayed. 
• Predefined routes relieving the stress to plan multiple orders assigned at once.
• Real time tracking & updating of the orders assigned in real time.   

What’s intriguing is that all our riders are tech savvy. Adapting to an application dedicated to ease their order management has not been challenging so far. The application actively supports budget friendly Android smartphones with a sleek engineered design supporting low RAM(s) & runs smooth on multiple owned & third party servers. 

Here are a few words by our ROCKY App’s Product Lead

“I walked into Krave Mart as a Product Manager when the basic version of the ROCKY App was already running. From then, it took us just three months to build the complete App along with the order delivery feature. Building the App & launching it across all our dark stores was seamless, thanks to the cross-functional collaboration between tech, product and the operations team. The launch is only the first phase, the second phase now begins where we are constantly bringing new features and improving the ROCKY App whilst keeping our riders experience as top priority.”

UMAIR ARSHAD – Product Manager ROCKY App at Krave Mart

In order to ensure our Rockstar Riders are well-equipped and provide the best experience to our customers, we made sure we prioritize this as much as we could.  Hence, our teams flew to every nook & corner where Krave Mart dark stores existed & helped implement the ROCKY APP in person with LIVE TRAINING SESSIONS.

TECH SENSE!

Our tech warriors are tough but grounded. Understanding the struggles a rider may face, they went far & beyond asking their wish lists to further keep improvising the application for a common man. 

The existing design is a result of multiple trial runs, literally on road (considering it was an application for the riders). 

Such applications usually have a blueprint of an international study. However, our engineers understood that an application in Pakistan genuinely needed a demographic structure at the backend which suited our local weather & road conditions. New technologies backing this were implemented by our tech champs to make the ROCKY APP special!

Rocky App accommodates Krave Riders across Karachi, Lahore & Rawalpindi. Looks like it’s time to celebrate! 

Our tech teams got an edge! Development of ROCKY has been an incredible experience, It created a bridge connecting multiple departments & gave us a chance to face technological challenges which helped us grow. 

Special thanks to HAMMAD BAWANY; Co-Founder & CPO ( Chief Product Officer) at Krave Mart for his endless support!

Stay tuned for more news & updates, till then, keep KRAVING!

Krave Mart entered the Private Label Market a few weeks ago, catering to the customer demand with respect to high quality products at affordable prices.

Krave Mart launched operations with 16+ categories, with 3,000+ products, housing 100s of brands. The product mix for the customer base ensured a mix of food and non-food items required in everyday life. This is where Krave Mart ventured into the Private Labeling initiative.

Starting off with basics such as daily spices and cooking essentials which included eggs and sugar, Krave Mart successfully launched 100+ private label products, aiming to give their customers premium quality products; packed with love.

Current private label products include:

• Kdaily (Spices, Eggs, Lentils, Value Added Flour & Dry Fruits).
• Kfresh (Fruits & Vegetables, Exotic range of F&V).
• More products in the pipeline.

As a matter of fact, Krave Mart was also able to double its margins for these categories , which proves to be key composites for Krave Mart’s sustainability and achieving profitability in the current landscape.

“With 100+ private label SKUs live on the platform today and increasing, the backward integration has enabled us to significantly improve on our availability ratio, keep quality controls in check and double down on our margins to drive sustainable growth.” Ahsan Kidwai (Co-Founder & Chief Commercial Officer)

Krave Mart is by far the quickest eCommerce/online platform in the Region to launch a wide range of private label products and with this, they were able to cater to sporadic stock shortages, which is a common feature amongst certain grocery brands.

As Kidwai stated: “Venturing into the private label landscape was a strategic move, in an attempt to offer our customers the finest quality, phenomenal value, with convenience at their doorsteps!”

What is Private Labeling:

Private labeling involves championing procurement, sorting and packaging in-house and thereby selling it under an owned custom-made brand label.

Private Labeling comes with promising advantages which benefits organizations with:

• Customer Loyalty: It instills the sense of belonging in the existing consumers as they feel part of the few that have access to the limited edition products; thereby increasing loyalty and sales volume.
• High margins: Private labeling definitely yields higher margins as there are no branding and packaging premiums attached to the products being sourced directly.
• Exclusivity: Private labeling gives complete liberty to promise exclusivity to customers in terms of branding, good marketing and creating its demand that in terms gives an edge over branded retail products.

Krave Mart believes in customer centricity and delivering the right product mix, as a result of which all their stakeholders share the same objectives towards sustainability and quality production.

Private Labeling is the future of consumer products, with an opportunity to even become the category leader as brands (owning private labels) already have access to consumer patterns, insights and preferences that might not be as accessible to FMCG manufacturers.

Meet ZOHAIB SHAIKH – Senior Manager Tech at Krave Mart & few of our ROCKY project team members; Asad, Zain, Waqas, Zohaib, Ibtesam, Aaqash, Hamza Faqi & Sami.

Zohaib leading the Tech has seen it all from the scratch till the final launch of the ROCKY App! Here’s his super short take on the project;

“Using technology for social good, we created Rocky Rider App that not only optimizes delivery operations but also benefits delivery riders in terms of safety, earnings, flexibility, and work-life balance.”  

This project not only will contribute towards better customer experience with the rider front being seamless as a result of the application, but also will empower the KRAVE MART Rider Community, known as; ROCK STARS!

Vision Behind This Unique Application

It was to mitigate the pain points our riders face delivering orders everyday. 

To name a few;

• Offering a work life balance for the riders! They can choose a shift that suits their lifestyle.  
• Help riders save on petrol expense by assigning routes near to their location covering less distance, yet more orders. 
• Providing access to their performance to justify their incentives & perks. 
• Independent assessment of their performance to improve.  
• Building trust with a transparent dashboard having their day to day activities displayed. 
• Predefined routes relieving the stress to plan multiple orders assigned at once.
• Real time tracking & updating of the orders assigned in real time.   

What’s intriguing is that all our riders are tech savvy. Adapting to an application dedicated to ease their order management has not been challenging so far. The application actively supports budget friendly Android smartphones with a sleek engineered design supporting low RAM(s) & runs smooth on multiple owned & third party servers. 

Here are a few words by our ROCKY App’s Product Lead

“I walked into Krave Mart as a Product Manager when the basic version of the ROCKY App was already running. From then, it took us just three months to build the complete App along with the order delivery feature. Building the App & launching it across all our dark stores was seamless, thanks to the cross-functional collaboration between tech, product and the operations team. The launch is only the first phase, the second phase now begins where we are constantly bringing new features and improving the ROCKY App whilst keeping our riders experience as top priority.”

UMAIR ARSHAD – Product Manager ROCKY App at Krave Mart

In order to ensure our Rockstar Riders are well-equipped and provide the best experience to our customers, we made sure we prioritize this as much as we could.  Hence, our teams flew to every nook & corner where Krave Mart dark stores existed & helped implement the ROCKY APP in person with LIVE TRAINING SESSIONS.

TECH SENSE!

Our tech warriors are tough but grounded. Understanding the struggles a rider may face, they went far & beyond asking their wish lists to further keep improvising the application for a common man. 

The existing design is a result of multiple trial runs, literally on road (considering it was an application for the riders). 

Such applications usually have a blueprint of an international study. However, our engineers understood that an application in Pakistan genuinely needed a demographic structure at the backend which suited our local weather & road conditions. New technologies backing this were implemented by our tech champs to make the ROCKY APP special!

Rocky App accommodates Krave Riders across Karachi, Lahore & Rawalpindi. Looks like it’s time to celebrate! 

Our tech teams got an edge! Development of ROCKY has been an incredible experience, It created a bridge connecting multiple departments & gave us a chance to face technological challenges which helped us grow. 

Special thanks to HAMMAD BAWANY; Co-Founder & CPO ( Chief Product Officer) at Krave Mart for his endless support!

Stay tuned for more news & updates, till then, keep KRAVING!

DISCLAIMER These recipes will make you KRAVE to create ‘em, in such case, all ingredients are available at the Krave Mart Application. SHOP HERE

STEADY YOUR GLASSES 

Ready to shake up your Sehri & Iftar with a boost of health?! Well, read on!

Summers are all about refreshing, cooling drinks. Keeping it as bright as possible, here are a few Suhoor & Iftar fan favorites you can’t skip this Ramzan! 

SEHRI ENERGIZERS

KHAJOOR SHAKE 

Enjoy your date with health… the halaal way. You’ll go nuts for this heavenly khajoor, walnuts & banana milk shake!

Ingredients:

• Dates

• Walnuts

• Milk

• Bananas

• Honey

Instructions:

Place dates, frozen bananas, walnuts & milk in a blender. Add honey or sweetener of your choice. Blend on high speed until everything is smooth, creamy and tastes delicious. Add ice to make it more chilled & enjoy at suhoor or Iftar!

DOODH WALA LAAL SHARBAT 

No Iftari can be complete without a sweet cool pitcher of our ever loved rosy delight, yes you guessed it right, it’s Rooh Afza!!!

Ingredients:

• Rooh Afza

• Milk

• Kdaily Sugar

• Basil Seeds (Tukh Malanga)

Instructions:

Add Rooh Afza syrup to chilled milk. Mix in sugar, powdered sugar is preferable as it dissolves quickly then refrigerate it until it’s time to serve. Add a spoonful of basil seeds (tukh malanga) a few minutes before serving. Level it up with a few scoops of your favorite ice cream & enjoy! 

IFTAR COOLERS

STRAWBERRY MOCKTAIL

It’s strawberry season again!!! Time to make some sweet memories, sounds like a mocktail is our jam!

Ingredients:

• Strawberries

• Lime Juice + Zest

• Mint Leaves (Garnishing)

• Kdaily Sugar

Instructions:

Add Strawberries (2-3), lime juice & zest, mint leaves & sugar in a glass & crush everything together. The consistency should be a bit chunky. Add soda (Sprite or 7Up) & fill the glass. Stir with a spoon & add ice cubes & garnish with a strawberry slitted placed at the rim of the serving glass. 

PEACH LEMONADE 

Life is as peachy as you make it to be! Here’s a delicious recipe to make your summer look pretty! 

Ingredients:

• Peaches (Frozen)

• Lemon Juice

• Kdaily Sugar

• Mint Leaves (Garnishing)

Instructions:

In a blender add frozen peaches, lemon juice,  sugar to taste along with some water & blend through. Bring it to a consistency that’s drinkable. Serve chilled with mint leaves garnish & sip to enjoy!

KRAVING already?!!! ORDER INGREDIENTS NOW

Basic staples such as Flour, Sugar, Lentils, Tea Leaves, Khajoor can cover Ramzan essentials which every household needs. If you’re looking for a complete Ramzan Rashan Hamper to give away as a donation; Krave Mart already has your wish fulfilled.

DONATION HAMPER DETAILS

Considering inflation rise in the country, we’ve introduced economical Ramzan Rashan Hamper packages starting form as low as Rs. 1699 for Karachi & 1899 for Lahore & Rawalpindi. You can take a look at the images below to grasp knowledge on products & prices for each hamper. 

KARACHI

LAHORE & RAWALPINDI 

You can choose form any hamper that suits your zakat budget;

• Bachat Hamper

• Barkat Hamper

• Mega Hamper

We’re sure you’re looking forward to holding hands of those who need your support the most this Ramzan! Make a family smile sharing from what God has blessed you with…

DONATE NOW: www.kravemart.com.pk/sm 

Ferrero’s most loved brand Nutella is in the spotlight this month! Yes, it’s nutella day this 5th of February folks. We just can’t contain ourselves, hence, we’re sharing fun ways to slurp, spread, drizzle nutella for breakfast, lunch or munch!

DISCLAIMER: You’ll go nutella over these irresistible recipe ideas; keep your Krave Mart App steady!

Charcuterie Board 

Your go-to for any occasion, a charcuterie board never gets old, and guess what, we’re suggesting nutella as an exciting spread to go on your board. Compliment it with salted biscuits, crackers, breadsticks or any similar edible item & welcome the deliciousness onboard!

High Tea With Marie 

Remember those old school Marie Biscuits?! Well, it has a popular new friend to hang out with – nutella! Who knew you could upgrade your grandma’s favorite plain cookies to levels! Just spread nutella over these wholesome biscuits to make ‘em luxe! So, excited to snack on the perfect duo? Order away!!!

Go nut’ella

Create your own all you can have snickers bar while you Netflix & Chill! All you need is your favorite nuts & a nutella jar (or two). We suggest you go for peanuts, almonds, & cashews; roughly chopped. Get yourself a bowl, add nutella & mix well with the nuts. Form tiny balls from this mixture & freeze for an hour. Munch on your healthy snickers at the comfort of your couch! 

Nutella Pizza 

Sounds weird, but exciting as a climax! We never meant to create a weird food combo here, we’re talking bread slathered with nutella & your favorite fruits & exciting toppings! You can go with strawberries, bananas, cocoa nibs, coconut shavings to top the nutella spread. Tip: Make a good breakfast on the go!

Drooling already?! We think it’s about time you got your hands on everything you need to satisfy your nutella kravings. What are you waiting for… ORDER AWAY it’s World nutella Day!

Drop off your thoughts in the comments section or our social media platforms. Stay tuned for more exciting inspirations coming your way, till then, Keep Kraving!

Beginners or experts, kitchen essentials never get old. You can never leave Krave Mart’s App without impulse buying, and, guess what? We’ve got a treasure trove of kitchen essentials to keep by your side. 

Scattered flour, cluttered counters, unpacked grocery, garbage lying is no longer a sight you’d ever experience. No matter how lost your kitchen looks, our list of kitchen must-haves will save your time any day or night on the go!

Handy Dandy – Kitchen Essentials

Work smart, shorten your meal cooking time! Steady these utensils & gadgets in your kitchen cabinets or drawers. These quick meal prep tools are a blessing to have: 

• Shredder/Grater – Rs. 390
• Stainless Deep Frying Strainer – Rs. 220
• Peeler – Rs. 225
• Aalu Masher – Rs. 199
• Wooden Lemon Squeezer – Rs. 130
• Kitchen Gas Lighter – Rs. 240 
• Ketchup Botte Rs. 65
• Measuring Spoon Set – Rs. 260 
• Tea Strainer – Rs. 110 
• Chapati Chimta – Rs. 110 
• Silicone Oven Gloves/ Pot Holder – Rs. 160

Food Storage  – Kitchen Essentials

Leftovers or weekly meal prep? No matter what needs to be stored, at Krave Mart we have everything you need to keep away for use the next day or weeks later. Containers, zip lock bags, or ice cubes you’ll find everything you need & meets your budget!

• Fay Aluminum Foil – Rs. 600
• Fay Cling Film – Rs. 300
• Microwave Friendly Plastic Containers – Up to Rs. 210 
• Zipper Bags (small, medium & large) – Rs. 220 
• Ice Cube Trays – Rs. 160

Disposable Cutlery  – Kitchen Essentials

Turn any last-minute surprise party from a disaster into a dream. Get yourself disposable cutlery to save time & the exhaustion that haunts your after party clean up thoughts!

• Disposable Spoons (50 Pieces) – Rs. 169  
• Paper Plates (25) – Rs. 210 
• Disposable Cups (50) – Rs. 359

Garbage Disposal – Kitchen Essentials

Reduce the “ick” when disposing of garbage. Shop premium quality garbage bags to keep everything tidy in your kitchen.   

• Trash Bag 30 Pieces Rs. 160 

Found something you need? Next time you hear the voice “What’s for dinner” on a hectic day, you won’t feel frustrated. We hope you’re considering these life hack tools, while placing your next order at Krave Mart.

Keep hooked to our social pages & catch the latest trends published in our next blog! 

Krave Mart always raises the bar when it comes to affordability as a convenience for our customers. Cheers to another opportunity; affordable beauty & cosmetics brands are now available for you to get the seasons glow!!!

Ready for a – pick me up? Here’s your gateway to look fabulous with makeup under budget!

FACE MASKS 

Garnier has a range of face masks up to Rs. 400 which are affordable & effective. Each variety has a specific skin concern to target. You can choose from Vitamin C enriched, Charcoal with Black Tea & Algae extracts to firm & prep your skin before makeup. 

PRIMER

Always wear a primer underneath your foundation for a long lasting make up. Best low cost yet quality concealer starts from Rs. 1400. It’s Maybelline’s Baby Skin Lightweight Primer;  just the right one that glides onto the skin seamlessly.

FOUNDATION

Face up the perfect; pore less, finished face & slather a layer of foundation on the best bargain. Maybelline Fit Me Pore Tube worth Rs. 1000 is an option you can’t miss out on, it’s a premium brand loved by women of all ages, are you one of them smart ones too?  

CONCEAL

Want the perfect concealed look? Try ELF 16HR Camo Concealer, it hides away all those stubborn blemishes under Rs. 1999. Get the flawless face with a single dab and conceal like a perfectionist.  

BRONZER/HIGHLIGHTER

Contour or add a little warmth to your face with ELF’s Baked Highlighter under Rs.1299. Day or night it’ll make your face glow & remember; little goes a long way!

BLUSH

Brighten your face with rosy natural looking blush. ELF Blush Palette under Rs. 2599 is an economical option with 4 different blush tones you can play with. Get a different flushed look each time with this versatile kit by your side. 

EYE LINER & MASCARA

Got an eye for affordable eye makeup? How about Maybelline’s range? Get a full eye lash with Maybelline Volume Express Colossal Mascara under Rs. 1199 and Maybelline The Colossal Kajal Pencil for just Rs. 650.

LIPSTICK

Lips don’t lie, and we have the best shades for you to speak your mind. You can never go wrong with Medora’s range of lipsticks in light and dark shades all up to Rs. 220! Long Lasting & pocket friendly lips are just one tap away!

SETTING SPRAY

All that make up calls for a setting spray or an alternative a good quality mist. Seal the deal with a Posch Face Mist – Rose Drop under Rs. 499! Afterall, your hard work deserves a good setting spray that must keep you glammed up for hours.  

CLEANSER

No matter what skin type, always remember to take off your make up before bed every night. We suggest a good cleanser; Garnier Micellar Cleansing Water – Pink under Rs. 500 can clean away all those chemicals & dirt for a baby soft skin on the go!

So. all set to revamp your glam bag? We’re pretty sure you got through the usual snag of hitting your beauty goals with pocket friendly options. Don’t forget to get your hands on the newest and trending collection replenished exclusively for your love for makeup!

Visit Krave Mart & its social pages to order & drop off your thoughts. Stay tuned for more news & updates! 

I’m Shehroze Shahid, working here as a Growth Analyst (CRM). I joined here as an Intern and paved my way up the ladder as permanent employee (they call it “Kraver” here). I look after growth channels, primarily CRM. My core is to develop and work on User Growth, Frequency & Journey Simulation. Hope you Improve your CRM practices by our blog – Shehroze’s 5 Tips To Improve CRM | Ask A Kraver.

That’s great! So what is CRM exactly?

Customer relationship management (CRM) is an essential part of any successful business. It helps companies keep track of customer interactions and data throughout the customer lifecycle, with the goal of improving customer relationships and driving business growth.

Interesting! Can you suggest 5 ways to improve CRM to help our readers?

Here are 5 tips to improve CRM that has been significantly helpful to me:

1. Centralize customer data: Having all customer data in one place ensures that everyone on your team has access to the most up-to-date information. This can be achieved through the use of a CRM system or a centralized database.

2. Personalize customer interactions: Using customer data to tailor interactions and messaging can help improve customer satisfaction and loyalty. For example, if a customer has a history of purchasing a certain type of product, you could recommend similar products to them in the future.

3. Automate repetitive tasks: CRM systems often come with automation tools that can handle repetitive tasks, such as sending emails or making follow-up calls. This frees up time for your team to focus on more high-value tasks, such as building relationships with customers.

4. Integrate CRM with other systems: Integrating your CRM system with other tools and systems, such as marketing automation software or accounting software, can help provide a more comprehensive view of customer interactions and improve efficiency.

5. Monitor and analyze performance: Regularly monitoring and analyzing your CRM performance can help you identify areas for improvement and optimize your efforts. This could include tracking metrics such as customer acquisition and retention rates, or looking at customer feedback to understand their needs and preferences.

By following these tips, you can boost your CRM efforts and improve your relationships with customers, ultimately driving business growth.

You can plan the day, literally at your fingertips… Lucky for you Krave Mart has just the right assortment to sort your at-home date! 

BRUNCH WITH MUMMY 

There’s no better way to start with a breakfast made with love & a little effort. We have two classic ideas you can go for… 

If your mom loves desi that’s sorted for sure, if she loves her breakfast differently we’ve got that covered for you too!  

• DESI NAASHTA 

Get your hands on instant frozen parathas; they’re easy to cook. Crack some fresh eggs & add your favorites; green chili’s, grated cheese, coriander, salt & pepper. Never, ever forget chai!!! Add some love to it with elaichi pods & remember to make it “ek dum kadak” the iconic doodh patti style! 

• ENGLISH BREAKFAST

Express with Nutella,  it’s a love language that needs no words. Serve a crusty Nutella toast with fresh fruits on the side. Strawberries, bananas, & pineapples are always in season. Top it off with a warm cup of coffee garnished with cream & viola you’re all done! 

AT-HOME SPA 

An hour(s) with no worry & just self-care is every mom’s dream. So, what could be better than an at-home spa day? A light facial, manicure & pedicure sounds good?! We’ll guide you to pamper your mom with a salon-like treatment right in the comfort of your home! 

Set the mood of the room. Create a calm ambiance with scented candles, calming music & dimmed lights. Start with a light facial; steaming, cleansing, scrubbing, facial mask & a moisturizer of choice. 

Next is a relaxing manicure & pedicure. Soak feet & hands in warm water, after 10 minutes of soaking, treat each foot & hand at a time. File nails, massage, scrub & moisturize. End it with a nail paint color your mom loves the most, it’s her day right?!!  

NETFLIX & CHILL 

We bet all moms are cool! So a movie plan – Netflix & Chill with your mom is no surprise?! Pick your mom’s favorite movie, we’re guessing it’s gonna be old-school gold. Place comfy cushions, fairy lights, cozy blankets & a bunch of snacks, drinks, ice cream, chocolates, popcorn & more…

Keep your Krave Mart application by your side, in case you run out of snacks!

Sounds like you’re in a movie yourself?! Be assured your date with Mom will be this dreamy.

These budget-friendly yet heartwarming ideas for Mother’s Day are perfect. We hope you enjoy your day, remember to share feedback on how it went! We did our part, now it’s your turn…

P.S Happy Mother’s Day from our side to your mom. If you’re a mother reading this – HAPPY MOTHER’S DAY 🙂

Basic staples such as Flour, Sugar, Lentils, Tea Leaves, Khajoor can cover Ramzan essentials which every household needs. If you’re looking for a complete Ramzan Rashan Hamper to give away as a donation; Krave Mart already has your wish fulfilled.

DONATION HAMPER DETAILS

Considering inflation rise in the country, we’ve introduced economical Ramzan Rashan Hamper packages starting form as low as Rs. 1699 for Karachi & 1899 for Lahore & Rawalpindi. You can take a look at the images below to grasp knowledge on products & prices for each hamper. 

KARACHI

LAHORE & RAWALPINDI 

You can choose form any hamper that suits your zakat budget;

• Bachat Hamper

• Barkat Hamper

• Mega Hamper

We’re sure you’re looking forward to holding hands of those who need your support the most this Ramzan! Make a family smile sharing from what God has blessed you with…

DONATE NOW: www.kravemart.com.pk/sm 

So, let’s normalize by setting free the sanitary pad pack from the brown bag. Speaking openly on such a sensitive topic can help educating young women on basic hygiene around periods. You can do your part too, & help millions of girls ease their menstrual cycle and feel empowered.

The most minor period malfunctions such as; 

• a red spot on the pants,
• leaving out a sanitary pad pack on the dressing,
• asking for a tampon at the shop counter or, 
• a sudden advertisement on a period pad brand,

is unfortunately tagged as an elephant in the room. It’s about time we break the wheel & think BEYOND THE BROWN BAG! Let’s support the movement, and embrace femininity as we should know it! 

We hope our yearning of turning the idea of the BROWN BAG‘s unrealistic idea into a more authentic one succeeds. 

Drop your thoughts in the comments section below, we’d love to hear you out Kravers!

This article is inspired by and an extension to the campaign: ‘Brown Bag Syndrome’ by KhairKhwah

Our Cupid approved ideas won’t let you down! Date night with your better half or fun with your loved ones, we’ve got some cheesy ideas to lit your Valentine’s pink! So, are you ready to get love bombed by Krave Mart?!!!

I LOVE YOU BERRY MUCH – Valentine’s Day Ideas

Sounds like strawberries are calling! Lucky you, it’s Valentines, and STRAWBERRY season just started. The iconic way to have strawberries on Valentines is by having ‘em dipped in chocolate. However, topping it on almost everything can be a treat you don’t wanna miss!  

ALL THINGS CHOCOLATE – Valentine’s Day Ideas

DO NOT think about chocolate!!! Exactly, and here you are already thinking about it! Nutty, plain or freezing cool, try chocolate as you like; V-DAY style! 

Serve a fancy bowl full of FERRERO – crunchy hazelnut filled chocolate. Gold is a good color to theme around for a classy & luxe approach, especially if you have guests over. You can also give a Ferrero chocolate bouquet to hosts who invite you over.  

NUTELLA is another exciting & healthy chocolate option. You can DIY your favorite combos with this hazelnut spread. Marshmallows or your favorite fruits (we suggest strawberries) dipped in nutella literally seals the deal. Cute cream & fruit sandwiches with a layer of Nutella are a good snack to fall for! These are just a few ideas, you can go creative with anything that compliments, but Nutella… we swear by it!  

Chocolate flavored ICE CREAM can melt anyone’s heart within seconds.  Chilled Tub is a good option to cool off as summer hits back, or if it’s chilly where you’re located, catch the thrill while it lasts. If you’re too cool, vibe alone with OMORE Ice Cream cone & embrace self love this Valentine’s!

HIM & HER OR SOLO? – Valentine’s Day Ideas

Have a date night at your HOME! You can’t go wrong with delicious pasta, scented candles, snacks, durex, Netflix & chill or anything that makes the both of you feel special! 

If you’re a loner, pamper yourself with an all exclusive SELF CARE day! Get a face mask sheet on, slather your favorite moisturizer, paint your nails while you sip your favorite flavored green tea settled by your side!

So, no matter where you land this Valentines, it seems like you’re all set to have a love-ly celebration, and yes, you’re welcome!

Stay tuned, we’ve got more tips & updates you always Krave for a better lifestyle coming your way!

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